Co-op to white label Elevate in AXA tie-up

AXA Wealth is set to launch a bespoke version of its Elevate platform as part of its bancassurance deal with the Co-operative.

In the last two years AXA Wealth has won white label deals with the UK’s largest IFA network Sesame Bankhall, and bancassurance deals with Clydesdale and Yorkshire Banks, and Britannia Building Society.

Elevate is not the only component of the AXA Wealth proposition set to benefit from the tie-up with the Co-op. The provider's investment, pension and protection product range will be made available to Co-op customers as well as a tailored fund range, including ethical funds, designed by Architas, AXA Investment Managers and Co-op Insurance Services Unit Managers.

The deal between the Co-op and AXA Wealth will see 265 Co-op advisers focused on selling AXA Wealth products across its 345-branch network.

Simon Philp, AXA Wealth managing director of banking partnerships, said: ‘Our new financial advice service has huge benefits for Co-op’s five million customers and is beneficial for both of our businesses.’